£2,499. Flat. Here is every single thing it buys.
No "request a quote" games, no three-tier decoy pricing, no per-hour meter running in the background. One package, one price, one 90-day schedule — 48 checkpoints, a bonus of up to 15 new service pages built if required, and this page itemises the whole thing so you can compare it line-by-line against any retainer proposal on your desk.
Foundation work is finite. Paying for it monthly is a con.
There are two kinds of SEO work. The first is foundation work: repairing your site's technical structure, mapping keywords to pages, rewriting metadata, injecting schema, configuring your Google Business Profile and building your citation footprint. This work is build-once. Done properly, it does not need doing again next month.
The second kind is ongoing work: publishing new content, earning links, expanding into new service areas. That work is genuinely continuous — but it is worthless when poured on top of a broken foundation, which is why so many retainer clients pay for months of "content and links" and see nothing move.
The industry's habit of bundling both into an indefinite monthly fee is what lets finite work be billed infinitely. We simply refuse to do that. The SEO Foundation Package is the finite work, scoped completely, priced once, delivered on a fixed 90-day schedule — and then handed to you with a 12-month roadmap for whatever ongoing work you choose to do, with us or without us.
£2,499
Fixed 3-month engagement · or three instalments of £900
- 48 named checkpoints, contractually scoped
- Bonus: up to 15 new service pages built if required
- 90-day completion guarantee, full refund backed
- 100% asset ownership from day one
- No renewal. No retainer. Nothing to cancel.
All 48 checkpoints, priced against their standalone market rates.
These are the rates UK agencies typically charge when they sell each block separately. Every row below is included — in full — in the single £2,499 fee.
| Deliverable block | Checkpoints | What you receive |
|---|---|---|
| Indexation & crawl control | 1–4 | Full crawl audit vs Search Console coverage, robots.txt correction, validated XML sitemap, index-bloat removal |
| Core Web Vitals optimisation | 5–9 | Page speed, mobile responsiveness and layout stability work within CMS/hosting limits; post-build speed assessment in your handover |
| Architecture & URL structure | 10–13 | Silo-corrected architecture map, URL normalisation, full redirect map, sitewide canonical deployment |
| Security & rendering integrity | 14–17 | HTTPS enforcement, UK locale checks, JavaScript rendering audit, structured 404 handling |
| Deliverable block | Checkpoints | What you receive |
|---|---|---|
| Keyword & entity mapping | 18–22 | High-intent commercial keyword research, competitor scrapes of your top 3 local rivals, page-by-page targeting matrix, intent classification |
| Metadata & markup | 23–27 | Localised title and meta rewrites on every indexable page, single-H1 hierarchy, JSON-LD schema injection, social metadata |
| Content & internal linking | 28–32 | Semantic content updates, contextual internal silo linking, anchor optimisation, image optimisation, orphan page recovery |
| Deliverable block | Checkpoints | What you receive |
|---|---|---|
| Google Business Profile overhaul | 33–38 | SAB-compliant profile build or reclamation, category and attribute optimisation, review acquisition system, posting baseline |
| Citations & directories | 39–43 | Full citation audit, duplicate suppression, NAP consistency correction, manual submission to 20–30 premium UK directories |
| Measurement & handover | 44–48 | Search Console and analytics in your ownership with call/enquiry conversion events, baseline ranking report, the 12-Month Organic Roadmap, and a platform limitation report |
| Deliverable block | Scope | What you receive |
|---|---|---|
| New service page builds | Bonus | Up to 15 keyword-mapped service pages built and optimised if your site needs them — no separate web-design quote or per-page fee |
Complete Local Technical Build
Indexation repair, Core Web Vitals optimisation, architecture correction, canonical and redirect systems — checkpoints 1–17.
Niche Competitor Analysis & Search Intent Blueprints
Commercial keyword mapping, competitor scrapes, intent classification and the page-by-page targeting matrix — checkpoints 18–32.
Manual Local Citation Building & Optimisation
Google Business Profile SAB overhaul, duplicate scrubbing, NAP corrections and 20–30 premium UK directory submissions — checkpoints 33–43.
Custom Automated JSON-LD Schema Implementations
Hand-validated ProfessionalService, Service and FAQ schema graphs, measurement setup, the 12-month roadmap, and the platform limitation report (checkpoint 48).
Up to 15 new service pages built
If your keyword map needs dedicated landing pages, we build and optimise up to 15 new service pages — included at no extra fee when required.
Platform limitation notice: Some hosting setups and plugins limit what we can change. We fix everything we can access and note anything blocked in checkpoint 48.
How the investment pays itself back.
The break-even arithmetic
The only pricing question that matters is: how many new customers does £2,499 need to produce before it has paid for itself? For most of the businesses we serve, the answer is embarrassingly small:
- A builder whose average job is £15,000 breaks even on the first job — at 17% of its value.
- An electrician averaging £850 per job breaks even at three jobs.
- A solicitor whose average instruction is worth £3,500 breaks even on the first instruction.
- An accountant with a £1,800/year recurring client breaks even at two clients — then keeps them for years.
Compare that with a retainer: at £750/month the same £2,499 buys just over three months of "activity" — and the meter keeps running whether or not anything is delivered.
The asset arithmetic
Retainer spending is consumption: stop paying and the value stops. Foundation spending is construction: the repaired architecture, the schema, the citations, the optimised Google Business Profile and the keyword matrix keep working after the engagement ends, because they are structural properties of your website and your listings — all legally owned by you.
The instalment option: if cash flow matters more than the headline figure, pay three structured instalments of £900 (£2,700 total). The schedule matches the three delivery months, so each payment lands only as its month's deliverables land.
Larger, multi-location or heavily damaged sites occasionally need extended scope. That is discussed openly on your eligibility call, priced before you commit, and never sprung on you mid-engagement.
Every checkpoint cleared in 90 days, or a full refund.
If we don't clear every single item on your 48-point optimisation checklist within the first 90 days, we will refund your investment completely — no questions asked. The guarantee covers the build and the deadline, the two things entirely within our control. It is written into the Terms of Service you sign, not into a marketing page you can't enforce.