A marketing consultancy built for local and trade SEO.
Expert SEO Services is a UK marketing consultancy specialising in local and service-area SEO for trades, small businesses and professional practices. We built one rigorously scoped product — the £2,499 SEO Foundation Package — and we deliver it to a published specification, on a 90-day schedule, with every asset registered to you from day one.
Built from the trenches of UK local search.
Our team has spent years doing hands-on technical and local SEO for exactly one kind of client: UK small businesses, tradespeople and professional practices. Not FTSE brands, not venture-funded startups — the builder in Bolton, the electrician in Exeter, the two-partner solicitors' practice in Leeds.
That focus matters, because UK local search has its own physics. Service-Area Business rules, the UK directory ecosystem (Checkatrade, MyBuilder, Yell, Thomson Local, the Law Society and ICAEW registers), regional search phrasing, and the way emergency-intent queries behave on mobile — these are learned by doing the work repeatedly in this market, and nowhere else.
Everything we learned doing that work is codified into the 48-point checklist at the heart of the SEO Foundation Package. The checklist isn't a marketing device; it's the delivery system our consultants work through on every engagement.
Local search depth, stated plainly.
We are a marketing consultancy with deep expertise in three areas of local and trade SEO, and we deliberately claim no others:
- Technical SEO: crawl and indexation control, Core Web Vitals optimisation, information architecture, canonicalisation and redirect systems.
- On-page semantics: keyword-to-page mapping, metadata written for local intent, single-H1 hierarchies, and validated JSON-LD schema graphs.
- Local search systems: Google Business Profile optimisation under SAB rules, citation hygiene, and the UK directory landscape for trade and service-area businesses.
We do not sell content marketing, social media, paid ads or web design. When those are what a business actually needs, we say so on the eligibility call and point them elsewhere. A consultancy that claims to do everything is a consultancy that does nothing to a specification.
The advisory position: we work for you, not on you.
Radical scope transparency
Every engagement is measured against the published 48-point checklist. You can read the whole scope on our pricing page before you ever speak to us. During the build you receive the checklist with items marked off as they complete — each one verifiable on your own website, in your own Search Console, or on the live directory listing itself.
Honest eligibility, even when it costs us
Roughly one in five websites we review is told not to buy the package — usually because the business's real bottleneck is something we don't sell, or because their market position means the spend is better placed elsewhere. Turning away revenue is what makes the advice trustworthy when we say yes.
Claims we refuse to make
We will never guarantee a ranking position, a traffic number or a timeline for Google's algorithm — nobody controls those, and UK advertising standards rightly prohibit promising them. Our guarantee covers what we control completely: the build, the checklist and the 90-day deadline, backed by a full refund.
Your assets, your name, from day one
Search Console, analytics, your Google Business Profile, every directory listing, every document: registered to your accounts from the first week. Our own clients are contractually protected from the account-hostage tactics that plague this industry — because several of them arrived here as victims of exactly that.
Five rules every engagement runs on.
1. Finite work, finite price
Foundation work is build-once. We charge for it once. There is no mechanism in our business for an open-ended invoice, which means there is no incentive anywhere in our business to work slowly.
2. Everything verifiable
Every deliverable is observable by you: a code change you can view, a listing you can visit, a report in an account you own. If a deliverable can't be verified by the client, it doesn't go on our checklist.
3. Plain English or nothing
Your handover pack and 12-month roadmap are written so a busy owner-operator can act on them. Jargon that survives editing is a defect, and we treat it like one.
4. White-hat, durably
Everything we deploy aligns with Google's published Search Essentials. No purchased links, no doorway pages, no expired-domain tricks that evaporate at the next algorithm update — your foundation has to outlast us.
5. Capacity over volume
We cap onboarding at 4 Foundation Package builds per month. Every engagement gets senior consultant attention, and the 90-day guarantee stays safe to offer because we never take on more than we can finish.
Put us to the test
The fastest way to evaluate a consultancy is to watch it assess your website. The eligibility review is free, honest and takes one working day.